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Meet Rachael Lucas 
BTC Markets - Head of Marketing & Communications 

With over 15 years of experience in the commercial and retail sectors, Rachael is an accomplished marketing and communications professional. In her role as Marketing and Communications Manager at BTC Markets, she is responsible for creating and implementing strategies to drive business growth and market share. Prior to her time at BTC Markets, Rachael worked as Senior Marketing Manager for CBRE, the world's largest commercial real estate and investment firm. For eight years, she gained valuable experience in executing national marketing initiatives and driving ROI for her business lines. Passionate about blockchain technology and its potential to revolutionise the digital economy, Rachael is a skilled stakeholder manager. She holds a Bachelor of Applied Science from RMIT University. 

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"Rachael's Insights: Navigating the Convergence of Finance and Technology"

Rachael, a visionary in the cryptocurrency and Web3 domain, shares her journey and insights into the evolving landscape of digital finance. As the Head of Marketing and Communications at BTC Markets, Rachael has a unique perspective on the fusion of traditional and decentralized finance, along with the emerging role of sovereign digital identities. Her dedication to educating and empowering users about the potential of Web3 and AI underscores a commitment to shaping an inclusive, efficient, and secure financial future.

Rachael, can you share with us who are your must follows in the industry to stay up to date?

"I am mainly get my updated from X from the following people  @carobowler - @EricBalchunas @CaitlinLong_ - @Tradermayne - @blockworksres - @Permissionless - @adamscochran - @Cointelegraph"

What resources were pivotal in starting your career in crypto?

"Youtube for educational resources - tradingview for charting - networking with the local community"

Everyone's talking about Web3. What’s your bold take on its future?

"A groundbreaking future where traditional finance seamlessly merges with decentralised finance (DeFi) and sovereign digital identity solutions. This amalgamation promises unparalleled efficiency and inclusivity in financial systems. As regulatory frameworks adapt, collaboration among stakeholders will drive innovation, ensuring regulatory compliance and interoperability. With responsible development, sovereign digital identity solutions will empower individuals with secure and portable data management capabilities, revolutionising how personal information is handled. Vigilance and adaptability will be paramount as we navigate this transformative landscape, shaping a future where ethical considerations and strategic alignment drive progress toward a more inclusive and secure financial ecosystem."

You've been involved in some amazing projects. Is there one that stands out for you?

"As Head of Marketing and Communications at BTC Markets, I initiated a weekly EDM campaign to educate users on Web3 and AI. This effort aims to demystify complex topics and empower users with valuable insights, enhancing our brand's reputation and engagement. By fostering an informed community, we position BTC Markets as a leading authority in Australia's cryptocurrency landscape, driving growth and user confidence in the digital economy."

What excites you the most about working in the Web3 space?

"The boundless potential for innovation and positive impact. In Web3, decentralised blockchain technology offers opportunities for financial inclusion and transparent governance. In AI, leveraging advanced algorithms can solve complex problems and revolutionize industries. The interdisciplinary nature fosters collaboration, driving positive change. Being at the forefront of technological innovation and shaping the future of finance, governance, and society is incredibly motivating."


What do you find to be the most challenging aspect of working in Web3, and how do you navigate these challenges?

"Navigating the rapidly evolving technology, regulations, and societal expectations are challenging. To address this, I prioritise continuous learning, collaboration with experts, ethical considerations, and adaptability in strategies. By staying informed, fostering partnerships, upholding ethical principles, and remaining flexible, I aim to navigate challenges effectively and drive meaningful progress in these transformative fields."

What advice would you give to other women aspiring to enter and make an impact in the AI or Web3 industry?


"Continuously learn and stay updated, network for support and mentorship, be confident and assertive, embrace challenges and learn from failures, advocate for diversity and inclusion, take calculated risks, prioritise work-life balance, and stay resilient and persistent. These strategies can empower women to make a meaningful impact and shape the future of technology in inclusive ways." 

Rachael's story is not just about embracing the future of finance and technology; it's about actively shaping it. With a focus on education, ethical development, and community engagement, she emphasizes the importance of inclusivity, security, and innovation in navigating the transformative waters of Web3 and AI. For women aspiring to make their mark in the tech industry, Rachael's advice offers a blueprint for success: continuous learning, networking, and a steadfast commitment to ethical principles. As we move forward, the path Rachael carves out serves as inspiration for all those ready to contribute to a more equitable and transparent digital world.

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