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Meet Viola Hui

Viola Hui, Marketing Manager for the Virgo Cryptocurrency Exchange, champions the mainstream adoption of blockchain and cryptocurrency. With a wealth of experience collaborating with diverse web3 enterprises, including DEX, CEX, NFT marketplaces, and blockchain organisations, Viola has honed her expertise in digital marketing and helped onboard more new users to the ecosystem. Her journey began at Queensland University of Technology, where she graduated with a degree in marketing, laying the foundation for her career in the dynamic realm of blockchain technology.

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Forging a Path in Web3 Marketing: Insights from Viola

In this interview, Viola shares her indispensable industry insights, career milestones, and visionary outlook on the future of Web3.

Viola, can you share with us who are your must follows in the industry to stay up to date?

"I follow Coindesks and Cointelegraph for news, Blockchain Australia for industry/regulations updates and All things Blockchain for events."

What resources were pivotal in starting your career in crypto?

"Mentorships! I joined a mentorship program at university, and having a mentor in the same field to ask for advice helped immensely."

Everyone's talking about Web3. What’s your bold take on its future?

"I can see decentralization becoming more mainstream. Web3 will catalyze the mainstream adoption of decentralized technologies. We'll witness a shift away from centralized platforms towards decentralized alternatives, where users have greater control over their data, assets and digital identities.."

You've been involved in some amazing projects. Is there one that stands out for you?

"It'd be my first marketing role at Travelbybit (Now Travala), a travel booking platform that enables cryptocurrency payment. I am proud of the mission we achieved, boosting cryptocurrency adoption through the booking platform. We released the first crypto-accepting airport in Brisbane, placed crypto accepted here stickers at over 300 merchants and made global headlines. I'm very grateful for the opportunity to be a part of that journey."

What excites you the most about working in the Web3 space?

"The community within the Web3 space is incredibly passionate and diverse. From developers and entrepreneurs to artists and activists, there's a shared enthusiasm for decentralization, innovation, and the democratization of information and resources. Furthermore, the rapid pace of technological advancement in Web3 is truly exhilarating. The continuous evolution of blockchain technology, smart contracts, decentralized applications (dApps), and cryptographic protocols presents endless opportunities for creativity and experimentation. Every day brings breakthroughs, challenges, and possibilities, driving us to push the boundaries of what's possible and rethink traditional paradigms. Overall, the opportunity to be at the forefront of a paradigm shift that can reshape industries, empower communities, and redefine how we interact with the digital world excites me the most about being part of this transformative journey."

What do you find to be the most challenging aspect of working in Web3, and how do you navigate these challenges?

"As a marketer, one of the most challenging aspects of helping grow Web3 businesses, particularly in cryptocurrency, is navigating the negative press around frauds and scams that can undermine confidence, especially among newcomers. To navigate this, we focus on improving awareness of "Doing your own research" and the importance of due diligence when making investment decisions."

What advice would you give to other women aspiring to enter and make an impact in the Web3 industry?


"Seek Support and Keep learning! Surround yourself with supportive allies(there are so many women in blockchain groups!), attend events and stay curious. "

Viola's journey through the Web3 realm exemplifies the power of mentorship, community, and continuous learning. Her passion for decentralization and innovation shines through as she navigates challenges and seizes opportunities in this transformative industry. Aspiring women in Web3 can draw inspiration from Viola's advice to seek support, stay curious, and make their mark in shaping the future of technology.

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