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Macey Bluebell 
CMO of Bit Rivals 

Macey Bluebell is the CMO of Bit Rivals, an AI-powered, cross-chain game analytics and rewards platform. With a robust background in cryptocurrency, including a former role as Marketing Manager for the UK, Irish, Canadian and Australian regions at Bitget exchange, she has extensive experience in blockchain startups and projects. Macey's career in crypto began at Coin Bureau, where she launched 'Coin Bureau Live', a conference that featured expert discussions and panels. Her expertise includes developing key partnerships and marketing in the industry.

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Navigating the Future: Insights and Advice from Macey on Web3 and AI Innovations

Meet Macey, a leading innovator in the Web3 and AI sectors who has significantly shaped the digital landscape through her dynamic roles and groundbreaking contributions. With an extensive background in the crypto industry, Macey brings a wealth of knowledge and experience, from her current role as CMO at Bit Rivals to her significant contributions to major conferences and regional marketing. Today, she shares her insights on staying updated in the fast-paced world of Web3, the resources that fueled her career, and her bold predictions for the future of this transformative technology.

Macey, can you share with us who you follow in the web3 industry to stay up to date?

"To keep current in the industry, I begin each day by reading the usual crypto media; Cointelegraph, CryptoSlate etc... Additionally, I follow several Telegram groups like Unfolded and M6 Labs for real-time insights and market trends. I also use daily Google Alerts to monitor developments in my specific industry niches.

What resources were pivotal in starting your career in crypto?

"In the fast-paced crypto industry, networking and community engagement are crucial for career advancement. The sector is driven by connections, and the more you immerse yourself in the community and connect with others, the more opportunities arise. Given the highly interconnected nature of this space, building a strong network can greatly impact your career trajectory."

Everyone's talking about Web3. What’s your bold take on its future?

"My prediction for the future of Web3 and AI is that they will merge to enhance user experiences and governance. AI could lead DAOs, making unbiased decisions based on large datasets. It could also advance smart contracts, enabling more complex, automated transactions. AI might empower individuals to control and monetize their own data within Web3, shifting data dynamics from centralized entities to a user-centric model."

You've been involved in some amazing projects. Is there one that stands out for you?

"Throughout my career in the crypto and Web3 sectors, I’ve achieved several milestones that have significantly shaped my professional journey. A highlight is my current appointment as CMO at Bit Rivals, a Web3, AI-powered gaming platform. This role represents a culmination of experiences from co-founding a major conference for Coin Bureau and serving as a marketing manager across three regions at Bitget. These roles have deepened my understanding of the Web3 space and equipped me with the insights necessary to lead in the fast-paced blockchain industry."

What excites you the most about working in the Web3 space?

"What excites me most about working in the Web3 and AI space is the opportunity to play a crucial role in reshaping key aspects of our daily interactions online, from communication to finance. Web3 and AI represent revolutionary advancements in sectors like gaming, social media, and payments—areas that touch our lives daily.


My enthusiasm for this stems from a belief in democratizing finance through cryptocurrencies and empowering individuals by rewarding them for their online engagement. Currently, large companies profit significantly from consumer participation without adequate compensation for the users. Through Web3 and AI, we can shift this dynamic, offering more value to users for their time and contributions. This potential for transformation is what drives my passion and commitment to the industry."


What do you find to be the most challenging aspect of working in Web3, and how do you navigate these challenges?

"Web3 and AI are young fields without established best practices, which means solving problems often requires innovative, untested approaches and can be time-consuming compared to more mature industries. Additionally, many teams in this sector are startups with limited resources, which can lead to slower progress and the need for team members to wear multiple hats.

The crypto aspect of Web3 also encounters challenges due to its volatility and the presence of unreliable players, which can generate FUD and deter newcomers. However, I tackle these challenges by focusing on continuous learning and adapting to new developments as they arise. Embracing flexibility and staying updated with the latest industry trends and regulatory changes helps me navigate this evolving landscape. With increasing regulatory frameworks and a growing number of professionals entering the field, I am optimistic about the future and our ability to establish more robust infrastructures."

What advice would you give to other women aspiring to enter and make an impact in the AI or Web3 industry?


"For women aspiring to make an impact in the Web3/AI industry, networking is key. Building strong connections is crucial, as is conducting thorough research on projects and teams to understand where you can add value. Offering your expertise or help can lead to mutual support, which is invaluable in this rapidly evolving field.


It's also essential to stay informed about industry developments. The landscape changes swiftly, so regular engagement with the latest news and trends is important. Additionally, don't hesitate to reach out for collaboration or cross-marketing opportunities with other companies in your field. This can open doors to new partnerships and enhance your visibility in the industry. Most importantly, never be afraid to ask questions and voice your thoughts. The Web3/AI space is vast and continuously developing, making every question an opportunity to learn and grow. By speaking up and being proactive, you not only gain valuable knowledge but also establish yourself as an engaged participant in the industry.


Thank you, Macey, for sharing your invaluable insights and experiences with us today. Your passion for Web3 and AI, coupled with your dedication to reshaping the digital landscape, is truly inspiring. As the industry continues to evolve, your perspective on the future of decentralized technologies and AI-driven innovations will undoubtedly serve as a beacon for aspiring professionals. We look forward to seeing the groundbreaking work you and your team at Bit Rivals will accomplish in the coming years.

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